Marketing program can be developed for the company’s management, as well as for the lower levels of an organisation. In the first case it represents a terse, compressed document that singles out the most important areas of the complex of measures planned. In the second case, the program is reflected in details and includes all the necessary graphics and specific tasks, e.g. the partners to schedule the meeting with first quarter of the year or some proposal or offer.
Marketing campaign duration
Marketing programs are divided into short term (1 year), medium term (2-3 years) and long term (3-5 years or more). Long-term programs for marketers recommend terms that may be provided by reliable data on trends in the development of all the factors used in the projections. Compilation of reliable forecast is a difficult task, since the behavior of competitors, the course of new technologies development and the uncertainty in the demand constantly impose the imprint on the changeable market situation.
If you are playing the ball with some innovators – Canadian Gravitatedesign or HTP digital marketing Manchester agency, specialising in top star promotion campaigns, they will still provide long term strategy development services.
When developing a short-term program, every three months a set of adjustments is typically needed to be made due to unforeseen inner and outer changes. If the program is designed for 2-5 years, its detailed revision is carried out annually.
The mentioned above HTP digital marketing agency Manchester typically initiates the development of two types of programs: short and long term one. The short-term strategy is characterised by minuteness and operativeness, while the long-term strategy mainly features strategic directions. In this case, short-term program is considered as a long-term strategy component: it is mobile, specifies long-term objectives and provides an opportunity to make changes to the planned activities.
The adjustment options
Even if a top class agency assists you in creating the strategy, the desire to adjust several parameters may come naturally. Therefore, the company may consider the option of changing its strategy in the following cases:Read More