Characteristics of quantitative and qualitative research

Question Quantitative Qualitative

What is the nature
of reality?

Reality is objective and singular, separate from the researcher. Reality is subjective and multiple, as seen by participants in the study.

What is the relationship of the researcher to what is being researched?

Researcher is independent from what is being researched. Researcher interacts with what is being researched.

What is the relationship between facts and values?

Facts are value-free and unbiased. Facts are value-laden and biased.

What is the language of research?

Formal Informal

What is the process of research?

Deductive Inductive
  Cause and effect Mutual simultaneous shaping of factors
  Static design - categories isolated before the study Emerging design -categories identified during research process
  Context-free Context-bound
  Generalisations leading to prediction, explanation and understanding Patterns and theories developed for understanding
  Accurate and reliable through validity and reliability Accurate and reliable through verification
  Quantitative Qualitative

Table taken from 'Developing your research idea' (Page 11 - Table of comparison) by Keith Chantler, R&D Manager, Central Manchester and Manchester Children's University Hospitals